For your data to become a high value asset, your business must possess sufficiently strong data capabilities. But developing data capabilities can be costly and difficult.

4dDX simplifies and streamlines evolution of your data capabilities, so that in a relatively short space of time your business can reduce data effort and increase data value.  

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 The 4dDX framework enables you to see your whole data capability landscape, but in a way that doesn’t overwhelm you with complexity. It does this by categorising everything your business needs to do to be truly data-driven, into just four fundamental dimensions.

This means 4dDX allows you to pull off the ‘magic trick’ of creating a data strategy that is simple enough for everyone to understand and support, whilst also being detailed enough to drive the development of the data capabilities that will achieve your data goals.

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Meet your Data Strategist

My name’s Phil Husbands. I’ve led and consulted on the development of data strategy for many organisations, including NHBC, The Economist, Clarks, and more.

I work on devising data strategy and building operational and people-focused capabilities, which ensure that data drives businesses to work more effectively, make better decisions, and achieve their goals.

Testimonials

"Fantastic! 4dDX provides the ideal basis for assessing how well your business is equipped to achieve its data-driven goals"  

"4dDX helps ensure that the people in my business care about data, and handle and use data effectively, Thanks again!" 

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